DENTSU CREATIVE Italy consolidates ISAIA’s custom-made digital strategy

Ads, All News, Creativity, Marketing

DENTSU CREATIVE Italy has conceived, created, and produced, specialty shootings to illustrate the ISAIA fall/winter 2022-2023 collection on social media in a compelling and genuine way.

The storytelling, which is based on the characteristics of the product to showcase, was conceived to create dynamic and engaging contents in line with the direction of the brand, which for the FW 22-23 was inspired by a neorealistic interpretation of the historic Neapolitan district Rione Sanità.

So, the shoes are presented by the solacchianello of ISAIA, who assesses them through a series of resistance tests before approval; knitwear, with a cinematic approach in real time, on the Naples waterfront, giving a realistic glimpse of the winter season; the iconic garments, on the other hand, are spotlighted on stage, highlighting their quality and sartorial excellence.

Once again, the location of the shooting is Naples, with shots along the waterfront, in the streets of Rione Sanità and on the stage of the Nuovo Teatro Sanità.

The contents will populate the Facebook page and the Instagram feed of ISAIA, together with the stories and the reels, thus establishing the communication strategy adopted by the brand that blends tradition and current events.



Client Director: Federica De Paoli 

Client Coordinator: Perla Fusè

Creative Director: Benedetta Manuka

Creative Supervisor: Dario Golino 

Art Director: Laura De Jong

Copywriter: Laura Gabriela Berrettini 

Photographer: Riccardo Meroni 

Videomaker: Francesco Bartoli Avveduti 

Production Company: Santangelo Studios

Credits Isaia:

Creative Director: Paola Manfrin

Product & Marketing Process Manager: Michael Handis

Branding Manager: Alessia Trongone