DENTSU CREATIVE Italy consolidates ISAIA’s custom-made digital strategy
DENTSU CREATIVE Italy has conceived, created, and produced, specialty shootings to illustrate the ISAIA fall/winter 2022-2023 collection on social media in a compelling and genuine way.
The storytelling, which is based on the characteristics of the product to showcase, was conceived to create dynamic and engaging contents in line with the direction of the brand, which for the FW 22-23 was inspired by a neorealistic interpretation of the historic Neapolitan district Rione Sanità.
So, the shoes are presented by the solacchianello of ISAIA, who assesses them through a series of resistance tests before approval; knitwear, with a cinematic approach in real time, on the Naples waterfront, giving a realistic glimpse of the winter season; the iconic garments, on the other hand, are spotlighted on stage, highlighting their quality and sartorial excellence.
Once again, the location of the shooting is Naples, with shots along the waterfront, in the streets of Rione Sanità and on the stage of the Nuovo Teatro Sanità.
The contents will populate the Facebook page and the Instagram feed of ISAIA, together with the stories and the reels, thus establishing the communication strategy adopted by the brand that blends tradition and current events.
Agency: DENTSU CREATIVE
Client Director: Federica De Paoli
Client Coordinator: Perla Fusè
Creative Director: Benedetta Manuka
Creative Supervisor: Dario Golino
Art Director: Laura De Jong
Copywriter: Laura Gabriela Berrettini
Photographer: Riccardo Meroni
Videomaker: Francesco Bartoli Avveduti
Production Company: Santangelo Studios
Creative Director: Paola Manfrin
Product & Marketing Process Manager: Michael Handis
Branding Manager: Alessia Trongone