Digital experience from Orange and Publicis, in Bucharest

Advertising, Marketing

Thursday and Saturday, Orange and Publicis offered to Bucharest’s people an unique experience in Romania.

“Ion Mincu” Architecture University building was animated by a huge projection will the biggest video mapping 3D content.

The event marked an important launch for Orange Romania, the one of HD  Voice service.

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The project had as a start the new communication direction Orange “Today changes with Orange”, that reflects company’s promise to simplify clients access to the digital world and to offer users experience in using new technologies.

To launch the new service, Publicis proposed and developed a 3D video mapping project that remodeled the building using its surface characteristics: windows, columns, arcs and adding visible 3D effects, with no need of special glasses.

The projection used a soundtrack specially created to focus on the moments when the building was changing its look.

Publicis team that worked on the project included  Razvan Capanescu – Creative Director, Vali Petridean – Group Creative Director, Catalin Manciuc – Copywriter, Catalina Raileanu – Art Director, Oana Radu – Account Manager, Daniel Raicea – Deputy Director & Head of Orange Division, Bogdan Voina – Account Manager, Cristian Balaci – Senior Producer.

From Orange, in the project was involved a team including Dragos Huian – Sponsorship & Events Specialist, Mirela Bosoi – Comunication Manager and  Monica Popescu – Head of Consumer Communication.