Winners of the 2011 Asian Marketing Effectiveness Awards were announced during an awards gala.
Competition’s jury, led by Bob O’Leary, Head of Global Marketing Citi, discussed and debated the shortlist, awarding 54 winners from the initial 858 entries received in 2011.
Of the winners, there was 1 Platinum trophy awarded along with 15 Gold, 20 Silver and 18 Bronze trophies. Australia took home the most awards (13), followed by India (10), Hong Kong (7) then China and Vietnam (6 awards each).
The biggest accolade of the evening, the Platinum Award, chosen from the gold winners, was presented to Clemenger BBDO & Proximity Melbourne for their work for Yellow Pages Australia, “How Hiding a Restaurant Proved that Yellow Pages Worked Better than Ever – The Hidden Pizza Restaurant”.
The Awards Gala was the culmination of the Asian Marketing Effectiveness Festival which saw a packed programme taking place across Thursday and Friday. Delegates attended seminars from Ogilvy Group UK, Young & Rubicam, DDB, Red Spider, McCann Worldgroup, Sina, JWT China and many more. Ongoing throughout were the exhibitions showcasing the shortlist and allowing delegates to learn and be inspired from the some of the greatest work in the region.
This has been a fantastic Festival, the content was topical and thought-provoking, the standard of work high and the energy and buzz noticeable. Everyone has taken something away from it, both on an educational and inspirational level. It really has set a benchmark for the region’s industry to aspire to.
Chairman of Cannes Lions
The Asian Marketing Effectiveness Festival is Asia Pacific’s foremost gathering of marketing, advertising and media industry executives, acclaimed marketing experts and brand pioneers.
The Asian Marketing Effectiveness Awards, from which the festival has grown, are now in their 9th year, and honour clients and their agencies for marketing strategies that deliver solid results to transform businesses and brands.