BrandTailors – strategic brand consultancy and design firm – completed the company’s work processes (restructuring and professional competences redefnition) on its four business lines bases.
BrandTailors created specialized professional teams dedicated to each of its four business streams: product branding, services branding, digital branding and brand communication.
The new compay’s structure implies a strategy coordinator for each professional competence, namely:
- Anca Tazlaoanu – Brand Consultant – is to oversee all services branding projects
- Andreea Florea – Brand Strategy Coordinator – in charge with all product branding assignments
- Beatrice Danis – Managing Partner – will act as Brand Strategist for digital branding and brand communication projects.
Over the last two years my focus was to transfer a great amount of brand consultancy know-how to my colleagues Anca and Andreea.This enabled me to get involved mostly in various assignmentsmeant to further consolidate via communication means a few brands BrandTailors have previously created or redefined. This was part of a strategy base on which BrandTailors is to build long termpartnership with most of the clients, more and more willing to team up with us for non-branding projects
The restructuring process started at the end of 2008 with project management department’s reorganisation. This way, for each of the four types of services provided it was allocated a specialized coordinator; further on, creative department’s structure was reconsider back in 2009 so to enable specialists to dedicate themselvesto one of the four competences, be it product branding, services branding, digital branding or brand communication. Once Anca Tazlaoanu joined BrandTailors back in 2010, a new strategy department structure started to take shape.
According to the new organisational structure, each team member gets on increased amount of responsibility; consequently I predict for the near future a visible growth of revenue volume and sharefor every of the four types of professional services we provide
Brand Strategy Coordinator
Each of the business lines project team includes a project manager, a strategy specialist and at least one brand design professional, each of them being specialized and dedicated to a specific area of services BrandTailors currently offers.
During the last three years of restructuring the working processes,BrandTailors has developed over 50 projects. That’s why we hada strong reason for which the strategy department remained the last to be reorganized: brand strategy represents BrandTailors’ core competence turning our company into a reputed brandingpartner. Across the years, we have proven BrandTailors has the capability to conceiving relevant and long-lasting brand platforms for brands activating on various hyper-competitive markets.
Romanian BrandTailors worked for an impressive portfolio of clients, that includes names such as The Coca-Cola Company, GlaxoSmithKline, Intersnak, Pepsico, Lactalis, Tetra Pak, Albalact, Caroli Foods, Kandia, Azuga Waters, Titan, Ţiriac Holdings, Intact Media Group, Smartree or Petrom, Kandia, Măgura, ROM, Silvana, Zuzu, Fulga, Rarăul,Lăptic LaDorna, Perla Covasnei, Eurovita, Antena 1, UTV, Europa FM, Radio 21, BCR Open România or Class Living, Azuga Apa de Izvor, HapiHap, Grania, Generis, Vibe FM, Active Watch Naturlich or many others.