Romanian Papaya Advertising launched a new campaign for Scandia Sibiu

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Scandia Sibiu, a brad from Scandia Food’s portfolio, is present now on market with a new image and brings in present, through an unique communication campaign, the Romanian cooking after 1922 and the Romanian specialties cooked carefully.

Brand’s relaunch is accompanied by a large communication campaign that completes the new visual identity, the new design and slogan.

The teams working on the project included Scandia Food’s reprezentatives (Andreea Teodorescu – Marketing Manager, Alexandra Bucur – Brand Manager and Andreea Ursulescu – Junior Brand Manager).

The creation and implementation of the project were made by Papaya (Robert Tiderle – Creative Director, Petru Cuciuc – Art Director, Dragos Raicu – Copywriter, Ramona Sima and Andreea Balta – Client Service), the production house Tandem Film (Razvan Marculescu – director, Raluca Ioanovici – Scenography and Ciresica Cuciuc – costumes).