Slovenian Advertising Chamber made known the fact that the main theme of the 18th Golden Drum International Advertising Festival of New Europe is “New Europe, New Thinking”.
The Festival will be held from October 5th to 8th 2011 in Portorož, Slovenia.
In a time when creative industry had to face market changes and acknowledge new facts in their professional environment, Golden Drum Festival passed through phases of “Brainstorming” and “Reconstruction” (key themes of 2009 and 2010) and now enters a new phase, returning to its roots – New Europe, New Thinking
“New Europe, New Thinking” is more than just the main theme of the 18th International Advertising Festival of New Europe Golden Drum, it is a long term challenge given to agencies, advertisers, media houses and others engaged in the creative industry of New Europe to step up and face an ever faster evolving market and an extremely demanding new kind of consumer.
But apart from all these novelties, Barbara Krajnc, Executive Director of the 18th Golden Drum Festival, and Jure Apih, Honorary President of Golden Drum Festival join in their promise, that this year participants will experience the best of the Festival’s long-term commitment to “sharp competition, good school, crazy party and devilish challenge”.
18th Golden Drum Competition focuses on Single Channel and Multi Channel
Organizers are happy to reveal that the 18th Golden Drum Competition and Awards will be open for entries from New Europe* only, meaning the agency that can participate should be from Albania, Austria, Azerbaijan, Armenia, Belarus, Bosnia and Herzegovina, Bulgaria, Croatia, Cyprus, Czech Republic, Estonia, Finland, Georgia, Greece, Hungary, Israel, Kazakhstan, Kosovo, Kyrgyzstan, Latvia, Lebanon, Lithuania, Malta, Macedonia, Moldova, Montenegro, Poland, Romania, Russia, Serbia, Slovakia, Slovenia, Turkey, Tajikistan, Turkmenistan, Ukraine and Uzbekistan.
18th Golden Drum Competition is based on two main channels and will be judged by two International Juries, featuring top industry professionals.
- Single Channel, for entries that excel in the most creative and efficient use of a single communication channel include Film (television, cinema & online), Press, Outdoor, Radio, Direct communication, Corporate & brand materials, Digital and New or innovative
- Multi Channel, for entries that promote creative use and integration of more than one communication channel, include Integrated communication campaigns, Direct campaigns, Digital campaigns, Events, Public relations and Innovative campaigns
On-line registration for entries and personal participation will be open from June 29th 2011 on Golden Drum website www.goldendrum.com.