The digital investment made by Leo Burnett Group Romania in 2010 contributed to doubling group’s turnover generated by digital. Continuing the development direction, the digital entities of the group obtained ISO certifications.
The over Euro 500,000 invested by Leo Burnett to support digital development strategy generated, last year, a bigger turnover generated by this medium.
It’s a normal growth, following the defining of our online focused strategy We started 2010 with just one interactive agency in the group, iLeo, and we ended it with 3 companies – iLeo, Digital Star and The Geek.
Besides those, we also have 2 departments dedicated to online communication: Starcom Interactive and the social media department from The Practice. From 170 people working today in our group, 50 are involved in Web Development, Digital Creative Services, Analytics, Mobile, SEM, Digital Media Planning and Buying, Social Media or DM, compared to 19 in 2009
COO Leo Burnett Group.
According to Iordache, the group aimed, 4 years ago, to bring digital in the center of its activities.
From the half million Euros invested, a big part went to iT& telecommunication infrastructure and ISO 9001 and ISO/IEC 27001 certifications.