Starting June 1st, The Practice is handling the PR account of ING Bank Romania, following a pitch organized in April-May 2011 in which were involved 3 agencies
We are a courageous and innovative organization that wants to offer its clients competitive financial services. We want to make their life easier by communicating in a simple and transparent manner (…) That is why we looked for a permanent partner for our PR activities, an agency able to support us in all our plans. We chose The Practice because they are a team of professionals (…) that proved their strategic capacities and creative spirit
Corporate Communication Director ING Bank Romania.
We are very happy we were chosen as winner of this pitch, as ING Bank is the financial account the entire team was dreaming for a long time to work on. We wanted this not just because ING Bank is a well defined brand and daring, provoking your imagination and, thus, very attractive for us, as professionals. We also benefit as clients of ING services and we are sincerely very happy with them. We were all, anyways, the unofficial ambassadors of ING Bank, now we are proud that we have the occasion to officially help to increasing bank’s reputation and its services
Managing Partner THE PRACTICE.
The Practice and ING signed an initial partnership for one year, period in which the agency will insure integrated PR services, both online and offline.