Brand Connection has a new corporate identity

Brand Connection has a new corporate identity and, simultaneously with this,  the agency changed its website and its blog, unique on Romanian market.

Under the umbrella slogan “Connecting brands and consumers through media”, the new visual identity synthesizes the vision of a mature company, with a complex media innovative services portfolio. The new look symbolizes both the factors that differentiate the company, the media expertize and the capacity to offer 360 integrated communication services with a powerful digital core.

The new visual identity is underlining the innovative and proactive style of Brand Connection. We created a website that speaks to the public about results, creativity, non conformism and excellence as they are combined, offered and asked by Brand Connection

Ileana Tomescu,

Managing Partner Brand Connection

Agency’s logo was remodeled at color and design level and was the key element from which the new website started. Now, the site has a more dynamic and easy to use structure. Company’s blog was also relaunched.

We live in web 2.0 era and, soon, digital will become the 2nd communication channel after TV, in terms of importance We are happy Brand Connection is the owner of the only media blog in Romania and that we can communicate rapidly fresh information for our readers. This is an useful instrument through which, for 3 years, we offer media market data on weekly bases, along with analysis, innovative campaign or info about our agency

Ileana Tomescu.

Brand Connection is an European network of full-service media agencies. Founded in 2004, the agency in Romania is part of Lowe Group, along with Initiative, Lowe&Partners, GolinHarris Bucharest (former Lowe PR), HyperActive and Medic One.

Among the accounts handled by Brand Connection Romania there are Angelini Pharmaceuticals, Labormed Pharma, Porsche Inter Auto Romania, ProCredit Bank, Lilly, La Redoute, Titan,  Teva, The AD Store (Auchan, Kiabi), Militari Shopping Center (through Schilling Werbeagentur).