Updated: McCann Erickson Bucharest, on Cannes 2011 shortlists

Advertising, Cannes Lions, Marketing

(adds info regarding the 1st Romanian agencies shortlisted in Cannes Lions 2011)

McCann Erickson is present on the 1st two shortlists made public by Cannes Lions juries.

McCann Erickson Bucharest and American ROM campaign were shortlisted in Direct Lions competition and Promo&Activation competition.

In Direct Lions, the campaign was shortlisted in Traffic & Brand Building category and in Fast Moving Consumer Goods category.

On Promo&Activation competition, the agency is present with the same campaign, that entered the shortlist in the following categories: Food and Non-Alcoholic Drinks and Best New Product Launch/Re-Launch or Multi-Product Promotion at Retail

The campaign McCann Erickson Romania entered Cannes shortlists was recently awarded accolades in Romanian Effies, where the agency also won the biggest prize.

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In realizing ROM campaign were involved McCann Erickson, Mccann PR, MRM Worldwide Romania and Universal McCann. Until now, the campaign got 3 medals at New York Festivals 2011 (Silverin Marketing  Effectiveness, Bronze in Integrated Media and Bronze in Public Relation /Brand Communication) and a Gold at EMEA SABRE Awards 2011.

The teams involved in the campaign were:

McCann Erickson:

Adrian Botan – Creative Partner, Dinu Panescu – Group Creative Director, Catalin Dobre – Group Creative Director, Ionut Cojocaru – Art Director, Andra Badea – Art Director, Florin Florea – Copywriter, Sagit Tzur Lahav – Client Service Director, Ruxandra Savulescu – Account Director, Lavinia Vaduva – Senior Account Executive, Ileana Serban Piriu – Human Insight Director;

Universal McCann (Media): Alina Carasol – Media Manager, Victor Croitoru – Planning Director, Monica Stoica – Media Planner;

McCann PR (PR): Ruxandra Vasilescu – PR Manager, Sorina Iordan – PR Executive;

MRM Worldwide Romania (digital): Cristina Birleanu – Account Director, Ramona Mandu – Junior Strategic Planner, Laurentiu Stere – Art Director, Paul Cioc – Copywriter, Viorel Sfetea – Web Developer and Daniel Manea Senior Flash Developer;

AV: Ilinca Nanoveanu – A/V Producer, Tiberiu Munteanu – A/V Manager;

Kandia Dulce: Gabriela Munteanu – Market Activation Manager, Ruxandra Stanuica Barbulescu – Marketing Manager, Gianina Popescu – Brand Manager and Elena Nestor – Brand Manager.

Besides McCann Erickson, Romanian agencies shortlisted in Direct competition are:

Tempo Advertising Bucharest with “1000 children” and a team including:

Alexandru Pomana – Creative Director
Viorel Holovaci – Art Director
Alexandru Vicol – Copywriter
Anca Chimoiu – Copywriter
Felix Starcea – Graphic Designer
Monica Gheorghiu – Client Service
Eliza Rogalski  – Chief Executive Officer
Aura Toma – Chief Executive Officer
Dragos Coman –  Carioca Studio Photographer

Webstyler / GMP Advertising and Youngest Highest:

Stefan Vasilachi – Creative Director
Simona Firtat – Public Relations Manager
Ionut Popescu – Art director
Mihai Ion – Copywriter
Andrei Gurau  – Copywriter
Iulia Lupu – Account Manager
Alexandra Mihalca –  Account Executive

Romanian agencies shortlisted in Promo&Activation Lions, besides McCann Erickson Romania, are:

Sliced Paper for Titan by Grey Bucharest in Best Use of Experiential Marketing wih a team consisting in:

Bob Toma – Head of art direction
Alex Strimbeanu – Copywriter
Mihaela Bourceanu – Account Director
Cristiana Spataru – Client Service Director

Ogilvy Action with “You are here” for Tarom:

Albert Nica – Executive Creative Director
Dani Macarie – Creative Director
Corina Bompa – Copywriter
Catalin Popescu – Art Director
Dan Gherman – Art Director

Webstyler with “Bring True Football Back” and a team including:

Bogdan Nitu – Head of Planning
Horia Manolache – Art Director
Ioana Munteanu – Copywriter
Stefan Vasilachi – Creative Director
Irina Revnic – Account Manager
Iulian Barbulescu – Copywriter
Cosmin Ezaru – Art Director
Andreea Stan – Social Media Planner
Ramona Sima – Account Manager
Vicentiu Popescu – Web designer
Cosmin Panait – Web Programmer
Adrian Nitu – Web designer

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