Cristina Iordanescu is the new Deputy Managing Director of Saatchi & Saatchi, after she previously was Strategy Director.
Radu Florescu maintains his position of Managing Director and CEO Centrade Saatchi & Saatchi, being involved in agency’s management.
Taking over the new job, Cristina has as target to develop local and international clients business and to set up new standards of efficiency and creativity. She will also handle new business and strategic planning.
Cristina Iordanescu started her career in advertising in 1997, as a copywriter in Leo Burnett and than in Bates, where she was Creative Director. She worked afterwords as Group Creative Director and Strategy Director at Saatchi & Saatchi. After a period of independent consultancy, she came back in Saatchi & Saatchi as Strategy Director.
De-a lungul timpului, Cristina Iordănescu a lucrat pentru numeroşi clienţi din variate domenii: Raiffeisen Bank, Tnuva, AXA, Toyota, SAB Miller – acestea fiind câteva dintre conturile de care s-a ocupat recent.