(adds info regarding the awards)
According to sources within the agency, McCann Erickson got 2 Grand Prix, 2 Golds (Direct and Promo) and 2 Bronze (PR).
McCann Erickson Romania is the agency with the nicest tenure among Romanian agencies present until now in Cannes.
According to a mix of unofficial sources (including AdHugger’s correspondent in Cannes) and tweets sent by people present at the festival, the Romanian agency won 2 Grand Prix in Promo&Activation and Direct Lions. Along with those, the agency also qualified in the PR competition, where sources say they got one or two Bronze trophies.
The campaign that impressed Cannes Lions 2011 judges is American ROM, a campaign McCann Erickson made for Kandia Dulce
The campaign McCann Erickson Romania entered Cannes shortlists was recently awarded accolades in Romanian Effies, where the agency also won the biggest prize.
In realizing ROM campaign were involved McCann Erickson, Mccann PR, MRM Worldwide Romania and Universal McCann. Until now, the campaign got 3 medals at New York Festivals 2011 (Silver in Marketing Effectiveness, Bronze in Integrated Media and Bronze in Public Relation /Brand Communication) and a Gold at EMEA SABRE Awards 2011.
The teams involved in the campaign were:
Adrian Botan – Creative Partner, Dinu Panescu – Group Creative Director, Catalin Dobre – Group Creative Director, Ionut Cojocaru – Art Director, Andra Badea – Art Director, Florin Florea – Copywriter, Sagit Tzur Lahav – Client Service Director, Ruxandra Savulescu – Account Director, Lavinia Vaduva – Senior Account Executive, Ileana Serban Piriu – Human Insight Director;
Universal McCann (Media): Alina Carasol – Media Manager, Victor Croitoru – Planning Director, Monica Stoica – Media Planner;
McCann PR (PR): Ruxandra Vasilescu – PR Manager, Sorina Iordan – PR Executive;
MRM Worldwide Romania (digital): Cristina Birleanu – Account Director, Ramona Mandu – Junior Strategic Planner, Laurentiu Stere – Art Director, Paul Cioc – Copywriter, Viorel Sfetea – Web Developer and Daniel Manea Senior Flash Developer;
AV: Ilinca Nanoveanu – A/V Producer, Tiberiu Munteanu – A/V Manager;
Kandia Dulce: Gabriela Munteanu – Market Activation Manager, Ruxandra Stanuica Barbulescu – Marketing Manager, Gianina Popescu – Brand Manager and Elena Nestor – Brand Manager.