Peroni and yachting for bloggers and friends, from The Practice

Marketing, PR

The Practice launched “Peroni Yacht Week Bloggeri“, a promotional campaign for bloggers that run from June 28th until July 23rd.

The campaign will run with the help of 8 bloggers, previously contacted for this activity. During the campaign, on the Peroni website will be present the name of the bloggers and each of their photos. The users have the option to vote via a Facebook app, pressing the Like button present in bottom right of each photo.

The bloggers that take part in the campaign are

The voting for the favorite bloggers will take place from June 28th to July 11th, the winner being designated on July 12th  and will be the one that gather the biggest number of Likes.

The blogger that wins the competition is getting a prize for himself and 7 other people and all of them will spend one full day aboard of a yacht in Tomis port.

The aproximative commercial value of the prizes offered during this campaign is Euro 3 540 and the taxes on prizes. The prize consists in a voucher that includes transport from Bucharest to Mamaia, the Yacht renting, the accommodation and the catering