TVR Cultural launched its own Trilulilu channel

Digital & Media, Marketing, Media

TVR Cultural is the 1st Romanian TV channel that approaches its public via the most popular Romanian video-sharing website,

Through the mentioned channel, TVR Cultural will make available to its public documentaries, interviews with remarkable personalities and special filmed clips for TVR Cultural’s friends present on Trilulilu.

Through the new channel, we are trying to show to people that appreciate the true values that TVR Cultural is the place where can find what they see, hear and feel. Documentaries and interviews have the role to reopen people’s appetite for what really matters related to culture. We want to show the viewers what they miss if they don’t watch TVR Cultural. We chose a transparent way to get close to people similar to us, similar to TVR Cultural

Toader Paun

e-Marketing Manager TVR.

In the 1st week of the channel, the public has access to the 1st part of a series of documentaries on Romanian western mountains, an interview with Romanian soprano Angela Gheorghiu and other interesting content.

The launch of the channel is part of the new online communication strategy the TV station implemented in order to make quality video content available for TV station’s public beyond TV’s screen.