etarget launched Retarget, an intelligent advertising service

Advertising, Digital & Media, Marketing

Retarget is based on a system that follows the users that visited advertisers websites, on over 450 Romanian websites.

By showing targeted ads, the system reminds the visitor of advertiser’s services and products that he might be interested to buy or to find out more information.

Aiming to increase traffic on their websites, companies invest significant resources. According to researches, up till 98% of users aren’t buying anything at their visit on a website. That is the reason why we need to motivate them continuously to explore our offers

Bobal Ivan

Country Manager Etarget Romania.

Retarget’s costs are similar to the classical contextual advertising (PPC  – pay-per-click), but also offers new packages, tailored specially to fulfill the needs of less experienced advertisers.