New workshops at IAA Romania, starting September

Branding, Creativity, Marketing

IAA School’s Workshops will bring to Romanian marcomm professionals a new series of seminaries with prestigious specialists that will present new concepts, innvative work tools and different perspectives on marcomm.

In September, IAA Romania will host the digital marketing seminar “The Best of  Digital  Show”, with Mike Berry, Digital Trainer and consultant at E-consultancy, Chartered Institute of Marketing and Institute of Direct Marketing. During the seminary there will be presented and analyzed the newest and most successful case studies in the world that include a digital marketing component.

On October 14th and 15th, Yonathan Dominitz comes back in Bucharest for a new seminar: Media Creativity. This seminar, from Mindscapes, targets media specialists. The case studies and instruments Dominitz will present will serve as inspiration for the participants in order to develop their own original and unconventional ideas for creative media.

Also in October, IAA Romania and Synergon Consulting will reprogram “Capturing Value Through Neuromarketing” seminary, targeting marketing specialists (brand managers, research managers, marketing directors) and specialists in research companies and creative agencies.

IAA School’s Workshops aim to bring to Romanian marcomm industry specialists seminaries and workshops to present new concepts, innovative working tools and different perspectives on different marcomm areas.

IAA Romania has as members over 170 companies and promotes, in Romania, internationally recognized standards in advertising.