BitDefender assumed a new visual identity, that puts the company “under the sign of the Wolf”. Brandient signed the new visual identity, that was part of a rebranding process that gives the company also a new slogan – “Awake”.
“We’re a sublime alloy of intelligence, strength and willpower. We have the sharp mind of the wolf and the sleekness of the dragon, the vigilance of the alpha-male and the indestructibility of the snake’s body. We are a unique combination of symbols that fight on Good’s side. Half wolf. Half dragon. The Dacian Wolf was carried into battle by soldiers defending their territories in ancient times. It created fear in the opposition, and built confidence in those who carried it.”, states the company on its UK website
The symbol chosen transcends time and the spirit keeps on living. According to a brand statement, people that form BitDefender “are the defenders of the new digital world. We are awake, always on guard—protecting more than 400 million users across the globe with our award-winning technologies”.
Bitdefender brand avatar borrows the spirit of Dacic ancestors and adds a modern layer to the historical heritage, bringing the Bitdefender quintessence into the equation.
The logo is a sleek, simplified representation of the brand avatar, while “Awake” means the company is always on guard, always ready to step in for the safety of the user.
The new identity of BitDefender was launched in Romania on September 13th, during an event which also included the launch of new BitDefender solutions.
Visual identity’s “How was made” story can be viewed in the clip below, that was also published, along with the information, on Victor Kapra’s blog.
[youtube 13ZX-r3nL_Y&feature=player_embedded#! nolink]
Rebranding by Brandient, with 3D design and production by Brandient and Golem Studio. Motion graphics and editing by Raster Point.
Brandient strategy team: Aneta Bogdan, Madalina Diaconescu.
Brandient design team: Bogdan Dumitrache, Ciprian Badalan, Cristian “Kit” Paul, Cristian Petre, Eugen Erhan, Iancu Barbarasa.