A national campaign for a brand owned by Kraft Paints, launched by Saatchi&Saatchi X

Creativity, Marketing

Kraft Paints, a Druckfarben Romania brand, launched a national communication campaign to promote the improved formula for one of its products. The campaign uses a mix of promotional channels, including TV spot, PR, online and in-store promotions.

Campaign’s creative message and concept are accentuating the qualities of Kraft Brilliant paint

Locally, in Romania, the campaign is developed by Saatchi&Saatchi X and includes 2 components: an integrated communication campaign that aims to boost brand’s notoriety and a promotional campaign that aims to encourage sales. The target people are both professionals in constructions, but also the end-users.

The campaign started in June and ends in September. Campaign’s ad was broadcasted on Antena 1, Antena 3, Prima TV, Realitatea TV, Discovery, sport.ro and GSP TV and will continue to be broadcasted until the end of September.

Saatchi&SaatchiX team working on the project includes Mona Opran – General Manager, Ana Popescu –  Account Director, Deniss Radu –Senior Account Executive, Mihai Lucanu – Senior Account Executive, Elena Cațanchin – Audio Video Production Manager and Gabriel Sora – Mobile Marketing Manager. The client was represented by Nikolaos Kotzias – Country Manager, Adrian Mitea, Business Unit Manager and Oana Bogdanovici, Senior Brand Manager.