The Practice – Global Sabre Award for “Crazy About Computers” (TechTeam Global)


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Romanian PR agency The Practice won Global Sabre Award – international version of European competition Sabre Awards – for “Crazy About Computers”, client TechTeam Global, in Employee Communications category.

The Practice entered Global Sabre finals after winning Gold Sabre for the best internal communication campaign made Europe-wise. In the Employee Communications category of Global Sabre Awards, The Practice competed with top PR agencies in US, Australia, France and Portugal.

The team that worked on the awarded campaign included Oana Bulexa – strategy and project management, Monica Jitariuc – social media, Ruxandra Avram, Anca Banita and Magda Halus – implementation support.

The award we won last night represent a remarkable performance for our agency, because there are very few the global PR competitions. We are extremely happy to get the 1st Global Sabre for Romania.  “Employee Communications” category is one of the most representative for what public relations always meant. I want to thank the team for making this project possible – my colleagues from The Practice that realized the campaign and the client that offered us the project

Gabriela Lungu

Managing Partner The Practice

A year ago, we were receiving the brief from the client. Meanwhile, the campaign we made fully showed its efficiency, convincing the client – that gave us green light to implement it as we thought it -, the target – that applied in big numbers for a job at TechTeam, but also communication juries – that recognized its value

Oana Bulexa

Client Service Director & Partner The Practice

The Global Sabre is the 7th Sabre received by The Practice.

At the 1st edition of Global Sabre Awards, there were awarded prizes in 28 competition categories, grouped in 8 big sections: Marketing Communications, Corporate Reputation, Engaging Society, Advocacy, Media Relations, Digital and Social Media, Events, Specialist Audience.

The winners were announced on September 29th.

For the moment, AdHugger has no information regarding the other Romanian agency that made it on the shortlist, McCann Erickson, that entered finals with ROM campaign, that brought the agency this year  9 awards at Cannes Lions Creativity Festival.