Vodafone Romania and React launched the campaign “A life can depend on you” that attracts attention on the negative effects on abusively using 112 emergency telephone number. The campaign also aims to make Romanians aware of the need of giving first aid in emergency situations.
“A life can depend on you!” promotes the importance of emergency situation in what concerns fast access to specialized assistance, through calling 112, and in what concerns the correct execution of the first aid moves until the ambulance arrives
We run, under “Partnership for life” platform, more programs aimed to save human life. We chose to support this campaign because 3 out of 4 calls at 112 are fake emergencies. “A life can depend on you!” campaign comes to support the community in order to increase public awareness regarding the correct usage of 112 call and giving first aid in case of emergency
CEO Vodafone Romania
The communication campaign is centered on the 2 components – 112 and 1st aid measures – and is supported through 2 TV spots and a radio one. The TV spots will run as utility announcements on ProTV, ProCinema, Acasa TV, MTV, Sport.ro, Prima TV, Discovery, TLC, Realitatea TV, Romantica TV, Etno, Taraf TV, Otv, Music Channel, AXC Crime, AXN Sci-fi, NG Wild, Kiss TV, B1TV, Universal Channel, Movies 24 and Sport1.
The campaign is supported through educational movies, that present the main first aid procedures and are explained and illustrated by SMURD (Romanian Emergency and Resuscitation Medical Service). Those movies are available on www.salvez.ro.
On the same website, people interested to learn first aid for emergencies can enroll to participate for free to special classes organized by SMURD paramedics in Bucharest, Craiova, Targu Mures, Targoviste, Piatra Neamt and Sibiu.
“A life can depend on you” campaign is organized by React Association and Vodafone Romania, in partnership with National Service for Emergency Calls 112, Special Telecommunication Services and Health Ministry.