Graffiti PR to communicate Provident Financial in Romania

Marketing, PR

Graffiti PR won the communication account of Provident Financial Romania, following a pitch that ended in September and that saw in finals 4 of the biggest Romanian PR agencies.

Part of the British group International Personal Finance (IPF) – international leader in providing credits for consumers at home – Provident Financial Romania is a financial non-banking institution specialized in offering short term small loans.

The creativity of the solutions and the 360 perspective presented by Graffiti PR were the 2 essential elements that made us chose them as communication partners. The strategical approach for our business targets answers the way we understand to be close to our clients

Russell Johnsen

General Manager Provident Financial Romania

As a strategical adviser,  Graffiti PR will offer communication solution both at consultancy level and also in what concerns media relations and project management, but also in matters of internal communication, digital PR and social media.

A courageous campaign, with a vision orientated towards consumer fitted on a powerful business model, that challenged us to find those solutions with the most powerful impact over the business (…) Provident is not a simple provider for its clients, but also a company orientated towards community, assuming including the part related to the financial education of its consumers. We wish to have a complex relation, that goes beyond classical PR and becomes business integrated consultancy

Mircea Tomescu,

Managing Director Graffiti PR

Graffiti PR is one of the top 3 PR agencies in Romania, with multiple awards won in the most important national and international competitions.

Graffiti PR has a team of 22 consultants in communication and public relations, providing services such as corporate PR, brand PR, crisis situation management, communication services for changes management, CSR and Public Affairs.

Graffiti PR is member of the communication group BBDO Romania and strategical partner in Romania for Ketchum network. Among agencies clients there are Automobile Dacia, British American Tobacco, Bayer Schering Pharma, European Commision, Contrast Management Consulting and Training, Egger, ERSTE Foundation, Nestle Romania (Maggi, Nesquik, Nescafe), Nokia Siemens Networks, Oracle, P&G Romania, Petrom, Renault, UPC Romania, Wrigley and 7 Spice.