Romania leads EACA’s CEE regional committee


Radu Florescu, Romanian Advertising Agencies Association president and CEO of Centrade Saatchi & Saatchi, represents Romania in the Executive Board of the European Association of Communications Agencies (EACA) and has been elected chairman of one of four regional committee, representing the Central & Eastern European Region (covering Bulgaria, Croatia, Czech Republic, Latvia, Lithuania, Poland, Romania, Slovenia and the Slovak Republic).

During its Annual General Assembly in mid-September, the EACA also elected Moray MacLennan, CEO Worldwide of M&C Saatchi, as President of EACA and two new chairmen to head its National Associations’ and International Agencies’ Councils.

Bjorn Karsholt, Director of the Danish Agencies Association DRRB, became Chairman of the EACA National Associations’ Council, whose members cover 31 European countries and will focus on initiatives to help agency associations and their members adjust to the new economic reality and business context in Europe.

I am delighted to take on my new responsibilities representing Central & Eastern Europe for the National Associations’ Council (…) It represents a great challenge to address the many issues that the industry is facing today during the current economic uncertainties. There is little doubt that the communications business is changing and it is imperative that we address these issues with the proper focus and commitment so that we are not left behind. I am confident that together with Moray MacLennan and Bjorn Karsholt, we will be able to achieve many things. I look forward to working together with both of them

Radu Florescu

Radu Florescu, CEO of Centrade Saatchi & Saatchi, was recently elected President of the Romanian Union of Advertising Agencies. He is one of the founding members of UAPR and the first president in association’s history.

UAPR includes local advertising and media agencies and aims to promote the interest of agencies and raise professional standards in local advertising industry.

The European Association of Communications Agencies (EACA) is a Brussels-based non-profit organisation whose mission is to represent full-service advertising and media agencies and agency associations in Europe. EACA aims to promote honest, effective advertising, high professional standards, and awareness of the contribution of advertising in a free market economy and to encourage close co-operation between agencies, advertisers and media in European advertising bodies.