Wunderman was appointed to handle consumer campaigns for Microsoft Romania, following a pitch organized by the company. As a result, Wunderman will offer creative, strategy and online services for the consumer and retail campaigns of the company
We wanted very much to be among the 1st agencies that offer services to Microsoft. For a year, we made mainly B2B campaigns for Microsoft, waiting for the occasion to prove our creativity and competencies to attack and win the consumer part also. The pitch brief was preceded by the involvement of Wunderman team in a campaign of the same kind addressing the consumers, Back to school campaign. Through this campaign, we proved our creativity and Wunderman creative, strategic and management capacities and the desire to run a successful campaign that combines diverse mediums and communication channels (online, social media, retail, etc)
Atena Chiper, Managing Partner Digital Talk, online division of Wunderman Romania.
The partnership between Wunderman and Microsoft started in 2010, when the agency handled the B2B communication projects and the campaigns for Microsoft partners.
Wunderman team that won the pitch includes Atena Chiper – Managing Partner Digital Talk, part of Wunderman Romania, Mihaela Cerchez – Digital Account Manager, Carmen Sterian – Head of Strategy, Joaquin Bonilla – Executive Creative Director, Tereza Munteanu – Managing Partner, Andrei Bunciu- Head of Digital Creative Team, Ionut Mustata – Copywriter, Catalin Cumpanasu – Copywriter, Delia Mija – Art Director, Emanuel Ignat – Art Director, Cristian Popescu – Art Director and Cristian Doarna – Art Director.
Launched in April 2010, Digital Talk, Wunderman Romania’s online division, provides web development services for Wunderman’s clients and for its own national and international clients. Among the services it offers there are apps for Facebook, Ipad, Iphone, Android, integrare Facebook, Twitter, Linkedin, e-commerce platforms development, presentation websites. Digital Talk’s portfolio of clients includes now Microsoft, Brown Forman, Ford, Nokia, Zone Design UK and Total Interactive Dublin.
Part of Y&R Brands group, Wunderman became active on Romanian market in December 2007, with Ileana Badiu, Tereza Munteanu and Joaquin Bonilla as Managing Partners.