McCann Erickson Romania won, at Eurobest 2011, Promo&Activation Grand Prix, Silver in Integrated and Bronze in PR for American Rom, while the client, Kandia Dulce, was designated Advertiser of the Year during the festival.
On the other hand, Next Advertising got a bronze in Film for “Jealousy” – IQads campaign “All about advertising”.
At 2011 edition of Eurobest, the jury awarded a total of 398 awards, selecting the winning works from a total of 4,800 entries. Countrywise, Germany went home with the most awards (103), followed by France (52), Sweden (41), Belgium (36) and United Kingdom (33).
The 2011 Eurobest Grands Prix were awarded as follows:
Design Grand Prix:
Havas Suresnes (France) – Not Your Everyday Everyday (Monoprix)
Film Grand Prix:
Wieden+Kennedy Amsterdam (The Netherlands) – The Legendary Making of the Date (Heineken)
Interactive Grand Prix
Hypernaked London (United Kingdom) – Push Snowboarding (Nokia)
Media Grand Prix
TRY/APT Oslo (Norway) – Soon to be World Famous (Solo/Ringnes)
Mobile Grand Prix
AKQA London (UK) – Heineken Star Player (Heineken)
Outdoor Grand Prix
DDB Stockholm (Sweden) – The Winter Adjusted Offer (Volkswagen Sweden)
PR Grand Prix
Spillmann/Felser/Leo Burnett Zürich (Switzerland) – Holidays Without Internet (Switzerland Tourism)
Promo & Activation Grand Prix
McCann Erickson Bucharest (Romania) – American Rom (Kandia Dulce)
Radio Grand Prix:
Mortierbrigade Brussels (Belgium) – AC/DC, Joe Cocker, What a Wonderful World (Radio 1)
Craft Grand Prix:
Fred & Farid Paris (France) – Stunt_H1, Stunt_H2, Stunt_H3, Stunt_H4, Stunt_H5, Stunt_H6, Stunt_H8 (Wrangler)
There were no Grand Prix awarded in the Direct, Integrated or Print sections.
The Interactive Agency of the Year went to Tribal DDB Amsterdam, Marcel Paris were presented with Agency of the Year while Network of the Year was awarded to DDB.
The recipients of the Eurobest 2011 Advertiser of the Year award, Kandia Dulce, were also honoured on stage, with Elena Petrea, Senior Brand Manager, and Gianina Popescu, Brand Manager, both present to receive the accolade.
The Awards Ceremony also saw the winners of the Young Creatives competition announced and presented with their medals. Italy took Gold with the team from Norway coming in second and Russia in third.
Launched in 1988, Eurobest is Europe’s leading annual awards competition for creative excellence in the categories of Film, Print, Outdoor, Radio, Craft, Interactive, Media, Direct, Promo & Activation, Design, PR, Integrated and Mobile advertising. Since 2008, the awards, which are judged by Europe’s top creatives, form part of a two-and-a-half day Festival themed to identify and engage specific topics that are relevant to the European market.
The festival has been held in Stockholm, Amsterdam and Hamburg, where there were close to 900 attendees. Lisbon, Portugal, will be the host city for Eurobest 2011. Organised by the same team behind the Cannes Lions International Festival of Creativity, the Dubai Lynx International Advertising Festival and Spikes Asia, the Eurobest Advertising Festival is a purely European event.