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Tag: Kandia Dulce

Rom is trying to convince Romanians working abroad to come back home with a new campaign

ROM Autentic – Romania’s unofficial ambassador abroad – and McCann Bucharest are launching the “Come back, Romanian!” campaign, helping Romanians from home to convince their friends who left to work […]

November 28, 2014December 18, 2014 Cristina Blanaru Ads, Advertising

Rom Autentic starts a new campaign and wants justice for Oina – the Romanian national sport, turned by Americans into Baseball

Romanian Rom starts a new campaign, following the already known tone in communication. As it claimed Romanians are smart and inventive and came up with the first reaction plane, insulin, […]

September 19, 2013November 12, 2013 Cristina Blanaru Ads, Advertising

New General Manager for Kandia Dulce

Starting September, Kandia Dulce (that has in portfolio brands such as Rom, Magura, Primola, Kandia or Laura) will have a new General Manager, Mihai Georgescu, previously General Manager Wrigley for […]

August 28, 2013 Cristina Blanaru Business

Romanian McCann & Webstyler, shortlisted at Eurobest 2012

Eurobest made public the first shortlists of the festival, with McCann Erickson Bucharest and Webstyler Romania being the only Romanian agencies present that go in finals in this year’s festival […]

November 29, 2012December 23, 2012 Cristina Blanaru Advertising, Eurobest, Festivals

2 Lions for Romania, after Promo&Activation, PR and Direct Lions galas

Romania won, last night, 2 Lions at this edition of Cannes Lions: on Silver for McCann Erickson Romania and Rom in Direct competition and one Bronze for Saatchi&Saatchi Romania and […]

June 19, 2012July 6, 2012 Cristina Blanaru Advertising, Cannes Lions

McCann Romania and Rom won the bet: Romania changed its internet image in just one month

Romania is the 1st country in the world that changed its image on the internet, as a result of “Romanians are smart” campaign launched by McCann Erickson Romania and Rom […]

December 20, 2011May 13, 2012 Cristina Blanaru Advertising, Digital & Media

McCann Romania – Promo & Activation Grand Prix and PR Bronze at Eurobest 2011

McCann Erickson Romania won, at Eurobest 2011, Promo&Activation Grand Prix, Silver in Integrated and Bronze in PR for American Rom, while the client, Kandia Dulce, was designated Advertiser of the […]

December 1, 2011September 13, 2012 Cristina Blanaru Advertising, Eurobest

3 Romanian agencies and 7 works, on Eurobest 2011 shortlists

McCann Erickson Bucharest and Three Bucharest are the Romanian agencies that have 6 works on shortlists at Eurobest. McCann Erickson and American Rom campaign for Kandia Dulce entered the shortlists […]

November 29, 2011September 13, 2012 Cristina Blanaru Advertising, Eurobest

Kandia Dulce – Eurobest Advertiser of the Year 2011

  Eurobest Advertising Festival announced that the recipient of this year’s Advertiser of the Year Award, Kandia Dulce, Romanian confectionary company which launched the very courageous “American Rom” campaign. Manufactured […]

November 23, 2011September 13, 2012 Cristina Blanaru Advertising, Eurobest

McCann Erickson got its Lions home

In an absolute first for Romania and CEE,  McCann Erickson Romania won in Cannes some of the most important prizes in advertising’s history: 2 Grand Prix Lions in Promo&Activation and […]

June 27, 2011September 13, 2012 Cristina Blanaru Advertising, Cannes Lions, Marketing

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