2 Lions for Romania, after Promo&Activation, PR and Direct Lions galas

Advertising, Cannes Lions

Romania won, last night, 2 Lions at this edition of Cannes Lions: on Silver for McCann Erickson Romania and Rom in Direct competition and one Bronze for Saatchi&Saatchi Romania and Enel in PR competition.

With this Silver Lion for Rom, McCann Erickson Bucharest seems to continue the drive started last year, together with the Romanian chocolate from Kandia Dulce. Last year, McCann Erickson and American Rom were winning, in a 1st for Romania and CEE, 9 prizes at Cannes Lions.

Last year, we excelled in Cannes with our 9 accolades. We showed that Romanian advertising could be extraordinary, we were pioneers for other agencies in Romania, a thing confirmed by the big number of entered works and shortlisted entries at this years’ edition. “Romanians are smart” made history when it was launched, we transformed Romania in the 1st country that changed its image over the internet and here we are, it makes history again in Cannes. A Silver Lion for McCann Erickson Romania confirms the fact that the decision to align ourselves to international standards was the correct one and helped us do exceptional things, first of all for our clients. Rom Autentic became, at least on Croisette in Cannes, one of the most famous export product of Romania

Adrian Botan

Creative Partner McCann Bucharest

Saatchi & Saatchi Romania won a Bronze Lion in PR Lions last night.

 We have proved that we are part of world’s creative elite, that our ideas are among the best. Our team, including our colleagues from Saatchi & Saatchi PR, has achieved wonderful results with this campaign. Many thanks also to our client, Enel, who saw the potential in our great idea and supported us

Cristina Iordanescu

Deputy Managing Director Saatchi & Saatchi

Last night,  Cannes Lions International Festival of Creativity held the first of four Awards Ceremonies to honor the winners of the Promo & Activation, PR and Direct Lions categories.

The Promo & Activation Grand Prix and the Direct Grand Prix were awarded to Crispin Porter + Bogusky’s “Small Business Gets an Official Day” for American Express. In the PR category JWT San Juan took home Puerto Rico’s first ever Grand Prix for “The Most Popular Song” for Banco Popular de Puerto Rico.


According to Cannes Lions numbers, of the 2,667 entries submitted in the Promo & Activation category (+26% compared to 2011), 251 were shortlisted and 86 were awarded by an international jury led by Nick Worthington, Creative Chairman Colenso BBDO New Zealand. Along with the Grand Prix, a further 17 Gold, 26 Silver and 42 Bronze Lions were also awarded.

In Direct Lions, there were submitted 2,357 entries (+27% compared to 2011), 227 made it on shortlist and 15 got Gold, 25 – Silver and 44 – Bronze. Gideon Amichay, Former Chief Creative Officer & Joint Managing Partner of Shalmor Avnon Amichay / Y&R Interactive Tel Aviv, presided over the Direct Lions jury.

The PR category received 1,130 entries (up 38% from 2011). The jury, chaired by Gail Heimann, Vice Chair Weber Shandwick, shortlisted 134 and went on to award 20 Gold, 22 Silver and 26 Bronze Lions bringing the total number of winners in the category to 69.

Direct Agency of the Year went to Serviceplan Munich, with Wieden+Kennedy Portland coming in second and DDB Brasil São Paulo taking third.

All of the Promo & Activation, PR and Direct Lions winners along with their credits can be viewed online .

Delegates attending the Festival have already experienced an exceptional content programme with seminars coming from, amongst others, GroupM & Renren, The Globe and Mail, PARTY, Visa & TBWA and Cheil Worldwide. This year has also seen the introduction of The Forum, a new stream of content offering in-depth insight into the key industry issues, which saw six sessions taking place today including PMK*BNC and Kraft Foods.

The three Academies have also kicked off. The Roger Hatchuel Academy allows students a week of unrivalled learning and experiences, whilst the Creative Academy for Young Marketers provides intensive insight and training for young professionals working for client marketers and the newly launched Creative Academy with Bob Isherwood gives Young Creatives already working in the industry the space to develop their talent and expand their personal creativity.

The 59th Annual Cannes Lions International Festival of Creativity, the largest and most coveted awards in the industry’s calendar, is currently taking place in France, attended by over 11,000 industry peers.