New website for Romanian cosmetics brand Farmec

Advertising, Digital & Media

Romanian cosmetics brand Farmec launched its new website, www.farmec.ro. The new website has a friendly interface, useful information regarding the company and its products range, also offering the consumers the option to buy directly, online, the products that they need.

The idea to launch a new website came from the consumers’ desire and demand to buy online Farmec products. Farmec online store makes available for purchase over 200 cosmetic products for women, men and children.

The launch of the new site is accompanied by a special promotion, with the first 500 people buying RON 35 products receiving for free a make-up remover, a treatment mask for hair or a tonic.

The website also offers the latest company news, info regarding the newly launched products and special offers. Also, consumers can find out what products are fitted for them, they can ask for advice from Farmec specialists or can enter Farmec Club.

Earlier this year, Farmec asked Cocoon Bucharest to realize a new packaging design for Gerovital Sun products and appointed V+O Communication to handle corporate and brand communication for all its products’ portfolio.

Farmec Cluj-Napoca is the biggest Romanian cosmetics producer, having in its portfolio brands like Gerovital H3 Evolution, Gerovital H3 prof. dr. Ana Aslan, Gerovital Plant, Aslavital and Farmec. Farmec products are distributed worldwide, in European, Asian and Nord American countries such as Japan, Libya, UAE and European countries such as Hungary, Spain, Italy or Greece.