Romanian advertising agency Violet won the Romanian Springtime advertising account, following a pitch that took place in November and in which were involved 3 agencies.
The 3 agencies that were in the pitch were given 3 different briefs to solve, including one for an image campaign in 2012.
After winning the pitch, Violet will manage the ATL communication for Springtime in Romania, through services such as strategical planning and creative.
Violet understood the best our business and they come up with non-conventional, amusing and youth-oriented creative approaches that suited perfectly the demands and Springtime’s brand personality. As we are on the Romanian fast-food market for almost 20 years, since the start of this industry locally, we felt it is the moment to make a change in the communication we had until now. This way, we hope that together we will create an impactfull Springtime tone of voice, easy to recognize, that will also help refreshing the brand
Business Development Manager Springtime
We are very happy that we won a client and a brand that, at least emotionally, means very much to us because “we know it since it was young”. The most important is the fact that Springtime has a big advantage over its competitors: it is adaptable, there is no patterns that come from a franchise owner and that we should translate. Springtime can experiment with its products and the way it communicates them, which was like a glove throwed to us. Once we accepted the dare, us ourselves being experts in “What do we eat today at lunch?”, everything ran normally. We hope in a collaboration that will be as long and as “fresh” as possible that will make Springtime reach where it belongs, among the top 3 brands in its category
Creative Director Violet Advertising
Violet team that worked on winning the pitch included Dan Amariei – Creative Director, Alina Vasile – Art Director, Razvan Pascu – Copywriter, Razvan Mihai – Strategic Planner, Andreea Matei – Account Director and Valeria Spilcea – Account Manager.
Springtime team involved in managing and evaluating the pitch included Maissam Mrad – Business Development Manager and Roxana Minca – Marketing Assistant.