BBDO Worldwide has topped The Directory Big Won, an annual ranking which tracks the performance of agencies across every marketing communications discipline, for the fifth year in a row. This comes after BBDO was named the Global Advertising Agency Network of the Year by both Adweek and Campaign magazines.
This year’s Big Won rankings were compiled from some 6,000 awards won by 4,048 campaigns on behalf of nearly 2,500 clients by 1,300 agencies.
The value of creative awards is in indicating which campaigns have, in all likelihood, given their clients real return on investment. And the value of the Directory Big Won rankings is in identifying which agencies are most likely to generate remarkable commercial results for their clients.
To say that BBDO ‘gets it’ would be an understatement. BBDO agencies are consistent, relying on work across a spread of clients and platforms, rather than on one or two runaway successes. The agency is clearly delivering the best work for its clients above the line, below the line, offline and online.
Author of The Directory Big Won
BBDO dominated this year’s Big Won agency rankings with five of the world’s Top Ten agencies, including the top two: BBDO New York (1) and AlmapBBDO in Brazil (2). Other Top Ten BBDO agencies were ColensoBBDO Auckland (5), AMVBBDO London (6) and ClemengerBBDO Melbourne (10). BBDO agencies were also ranked number 1 in Australia, Brazil, Canada, New Zealand, Philippines, Russia, US and UK.
BBDO also dominated the talent rankings, with two of the top five Chief Creative Officers in the world (1- David Lubars of BBDO North America; 5- Marcello Serpa of AlmapBBDO in Brazil), and the top four Executive Creative Directors: 1 – Nick Worthington (ColensoBBDO), 2 – Paul Brazier (AMVBBDO), 3 – Greg Hahn (BBDO NY) and 4 – Ant Keogh (ClemengerBBDO Melbourne).
BBDO network includes 288 offices in 80 countries. BBDO is part of Omnicom Group, a leading global marketing and corporate communications company.