Romanian Advertising Agencies Association (UAPR) offers its members a new European educational program, the 1st online study program developed by EACA (European Association of Communication Agencies) in partnership with European associations of advertising agencies and that offers an European Advertising Certification.
The program is free and includes 6 modules, covering all the aspects of brand communication process, involves 25-30 hours of online study, followed by a 3 hours offline exam. The modules are:
Advertising & Communication in Context – An introduction to the advertising world and the part agencies play within it. You’ll cover advertising theories, the different types of advertising agency and self regulation.
Understanding Client Business – Improve your understanding of a client’s business and the world they live in and explore key marketing fundamentals.
Client, Creative and Media Briefs – A close look at the three briefs that drive any advertising project. Discover why the client brief is the basis for all that follows and what a good brief should contain.
Creativity and Creative Development – Learn eight tips that will expand how you think about creative ideas and how you assess them.
Understanding Media Channels – An exploration of the roles of the different media channels – and an explanation of their benefits, costs and timings.
Implementing Creative Ideas – How to balance having great ideas with the practicalities of implementing them. And there’s a look at who does what throughout the advertising process.
The program is targeting mainly new employees or the ones with at most 2 years experience in advertising industry. The only tax to obtain the certificate is the exam’s price, of Euro 220. The modules of the program are adapted and tested according to European standards.
“EACA classes represent a wonderfull opportunity to consolidate and develop abilities needed by communication and advertising industry. It is an industry that is always in motion. This program combines online study with virtual group discussions, what, for me, was a new learning method, considering the occasions to share same opinions in the field with other collegues from Europe are pretty rare”, said a project manager from WDP Denmark, that participated in the pilot group of the program.
The enrolling eperiod for the exams take place between January 3rd and March 31st. The test will take place on April 19th 2012.
According to EACA’s website, the program was tested by associations and individuals from Bulgaria, France, Belgium, Czech Republic, Portugal, Denmark, Turkey, Greece, Ireland, Poland.
The program is monitored by a Supervisory Council that includes advertising professionals such as Michael Conrad – President The Berlin Creative School (Germany), James Best – Chief Knowledge Officer DDB UK, Jean-Paul Brunier – CEO Leo Burnett France, Matias Palm-Jensen – European Innovation Officer McCann and academics, among which Tom Kvisle – Dean and CEO Westerdals SOC (Norway), Xavier Oliver – University of Navarra (Spain), Sieglinde Martin – University of Applied Science Vienna (Austria) and Mike Sheedy – University of Leeds (UK). The project has been funded with support from the European Commission.