EACA Euro Effies 2012 are open for entries, waiting for all agencies – member or not in the European Association of Communication Agencies) – to enter campaigns that ran in 2 or more European markets in 2011.
To be considered for a Euro Effie, campaigns must prove beyond reasonable doubt that the choice and use of marketing communications were key to the campaign’s success.
The closing date for entries is April 27th. Winners will be officially announced at an Awards Gala in Brussels on September 19th and on the Euro Effies website on September 20th.
A new category in 2012 is “Pharmaceutical”, covering communications campaigns for prescription medicines & drugs in addition to the existing Health & Leisure category, which will continue to cover OTC medicines and beauty products.
Judging takes place in two Rounds. Round 1 is conducted solely online and takes into consideration the effectiveness based on strategy, target market insights, choice and use of markeing communications and results. In Round 2 the creative element is also taken into consideration and makes up 20% of the final score.
The entry fee for each campaign is Euro 965 for EACA members and Euro 1,495 for the non-EACA members.
The Euro Effies are organised by the European Association of Communications Agencies (EACA) in partnership with Euronews and with the support of The European Publishers Council, Print Power, TIME Fortune, WARC, Adforum.com, Procter & Gamble, Facebook, creativebrief & Viva Xpress Logistics.
The Effie award was created in 1968 by the New York AMA and is now celebrated in over 40 countries worldwide.