Lowe Group Romania launches inLowe

Creativity, PR

Romanian Lowe Group launches, in partnership with SNSPA – Communication and PR Faculty, advertising division – a program that will ofer to the most creative and enthusiastic students internships in group’s creative, digital and media agencies.

The campaign continues the tradition of the annual internship launched in 2008 through Internship 360.

We continue in 2011 by deepening this project at motivational level, offering to students the possibility of an internship for the specialization they already opted on at the university. THe benefit of this type of project is a mutual one and, in the end, the advertising industry is the one that will profit on, having available better prepared graduates

Giana Pantiru

Group HR Director Lowe

In the 1st stage, 8 young people will be selected and will have the possibility to work for a period up to 3 months in one of the agencies Lowe&Partners, Initiative, Brand Connection and  HyperActive. At the end of inLowe, the most talented students might join Lowe Group teams.

The selection will involve 2 stages. In the 1st stage, the young students will have to answer a brief for one of internship’s specializations, being selected by their university teachers. The ones that will enter the 2nd stage of the selection will present their campaign to Lowe Group’s representatives, that will make the final selection.

In the same time, GolinHarris, group’s PR agency, runs in the same time another project, GolinHarris Scholarships, together with the Letters Faculty – Communication and PR specialization. The agency is offering to each of the best 5 students a scholarship that consists in a paid internship in the agency.