Oxygen PR and Silva launched “Silva Dark animated moments” brand PR campaign


Oxygen PR and Silva Dark team launched the brand PR campaign “Silva Dark animated moments”, that targets Silva Dark consumers through a powerful message: time must be cherished and spend wisely together with the loved ones.

The campaign includes 5 interviews with personalities in the cultural and artistic world for which the most important values related to time are meeting in a common point: quality time spent with passion. The 5 personalities involved in the campaign are Alexandru Tomescu (musician), Cosmin Bumbut (photographer), Medeea Marinescu (Actress), Mihai Calin (actor) and Ducu Darie (director). The interviews can be accessed on Silva Dark’s You Tube Channel, in different Romanian lifestyle publications and on blogs such as Hotcity.ro or the ones owned by Cristina Bazavan, Vlad Petreanu, Adrian Ciubotaru, Andrei Rosca and Dragos Bucurenci.

We always wanted to make a Silva Dark campaign targeting the people passioned by things that can make out lives more beautiful. We chose Mihai, Alexandru, Cosmin, Medeea and Ducu as representatives of this segment of public, that understands that each of us has certain passions or pleasures for which we need to spend some time. They are the kind of people that manage to fascinate and inspire you from the very first minutes of a conversation, even when they speak about daily things, but which are full of importance. We were happy to listen to them and we hope to bring the same feeling also to the ones that will listen to the interviews

Gabriela Galațanu

Group Brand Manager.

The 5 interviews were made by Cezar Paul Badescu, respected Romanian journalist writing on culture. The discussion themes were centered on time’s value – friend or foe, evaluated from the point of view of moments spent with the family or spent for personal passions or desire to escape daily routine.

The team that worked on the campaign included Livia Bucatica (Corporate Relations Specialist, Heineken Romania), Gabriela Galațanu (Group Brand Manager), Razvan Tucaliuc (Brand Manager)  from Silva Dark and Tereza Tranaka (Managing Partner), Ruxandra Morariu (Account Manager), Irina Popescu (Senior Account Manager) and Daniela Stefanescu (Social Media Specialist) from Oxygen PR.

Silva Dark is a Romanian premium beer brand. The beer is present on Romanian market since before 1989 and was relaunched in 1991, while Silva Dark was launched in Romania in 1996. Silva is a brand of beer part of Heineken Romania’s portfolio

Oxygen PR, specialized in PR and social media, is one of the most dynamic PR agencies in Romania. The agency provides integrated communication services such as PR, corporate communication, governmental affairs, media relations, media trainings, business coaching, crisis communication, brand PR, events, CSR, interactive & social media, blog content creation, video casting / podcasting and internal communication.

Agency’s clients portfolio includes local and international brands such as Garanti Bank, Heineken Romania, Vodafone, Cinema City, Olympus Dairy Industry, Sprider Stores, Oasis Development, Skoda, Bene, Genesis Development, Accace, Iris Titan Shopping Center, RABO and others.