G2 Romania made a Cover Photos app, that provides images specially created to fit the Timeline part of Romanian users Facebook profile. This way, Absolut Vodka launched a premiere for Romania, the “Absolut Cover Photos” app, that provides lanscape images for Facebook accounts with Timeline already activated.
Users can select the image they want from 5 available categories: Facebook Jokes, Absolut Inspiration, Absolut Personality, Absolut Social and Absolut Cocktails. Absolut Personality category includes representative images for different typologies: Bloggers, Hipsters, Fashionist, Rockers and others, Absolut Inspiration has images from the international campaign Absolut Blank, while in Absolut Social there are activities to do with friends.
We’re living in times in which resistance to change must be preceived instantaneously as an opportunity. We noticed people’s anxiety over the changes the new Facebook Timeline brought and we thought how can we help them in their “chase” for photos that represent them. Because Absolut Vodka promise is to inspire and stimulate the transformation of any moment in an extraordinary one, thr proposal to offer brand’s fand profile photos that would valorize them came naturally and was unanimously embraced”
Senior Strategic Planner G2 Romania
Absolut Vodka is an iconic and innovative brand in all it proposes to its consumers. Online is for us another way we can inspire our fans, offering them new extraordinary experiences and trying to maintain alive and intense the relation with them. Absolut Cover Photos app was conceived to personalize in Absolut-style the Facebook profile for the ones that are frequently following us and we hope more and more users will test it and, why not, share with us their opinions
Brand Manager Pernod-Ricard
Info about the app are available on Absolut Romania’s Facebook page.
The app was developed by Dmitrii Titica – Marketing Manager and Nicoleta Dumitrascu – Brand Manager from Pernod-Ricard and G2 Romania’s team: Dana Pascu – Senior Strategic Planner, Oana Nedelea – Social Media Strategist, Bogdan Teodorescu – Senior Digital Art Director, Ana Militaru – Digital Copywriter, Arpad Fekete – Senior Art Director, Radu Constantinescu – Senior Copywriter, Ionela Buta – Director of Digital Client Services and Viviana Gheorghiu – Account Director
G2 Romania, part of WPP, is an advertising agency that offers integrated communication services. G2 Romania has a team of over 100 specialists in shopper marketing, digital, CRM, promotions, branding, events, HoReCa activation. The agency has in its portfolio clients such as Vodafone, British American Tobacco, Procter&Gamble, Bancpost, Primola, Absolut Vodka, Titan Loulis, Chevrolet, Opel, GlaxoSmithKline, New Yorker, Vans, Eastpak.