Visa returns taxes, a new campaign by Saatchi&Saatchi


Visa and Saatchi&Saatchi launched a new campaign, returning taxes, via a draw, to people that pay them with Visa cards.

Campaign targets people that prefer to pay with the card their annual taxes. Besides the obvious benefits (practic, time economy and security), Visa is also running a campaign – from January 2nd to March 31st), where all the Visa cards owners enter a draw that can give them the equivalent of 1,500 taxes.

The creative concept of the campaign dramatizes the benefit offered by the promotion, respectively the return of taxes as prize of the promotion. With a simple and direct execution  – IMPOZIT (tax) is now  TIZOPMI – the campaign is declined on OOH, radio, online and different promotional materials at city halls or in partner banks. We support Visa’s efforts to offer Romanian consumers more efficient and profitable ways to pay and we thank to our client for an extremely structured and easy going development process for the campaign

Carmen Barda

Group Account Director Saatchi & Saatchi

It is amazing how easy one can get rid of paying taxes by doing that online, with only a few clicks, without being necesary to go to city hall. Similar, you don’t need to witdraw money from an ATM to pay a local tax, you can use the card directly at the tax office, benefiting on rapidity and security. This is the future of payments as we see it: modern, more convenient and safer for each user

Catalin Cretu

Country Manager Romania – Visa Europe

Saatchi&Saatchi team that worked on the campaign included  Ionut Vlad and  Cristina Șoricel – Art Directors, Theodora Szabo – Copywriter, Carmen Barda – Group Account Director, Ioana Hurdubelea – Account Director, Alexandru Rosca – Account Manager, Madalina Floria – Account Executive, Florin Ionescu – Strategy, Elena Cantachin and Vitalie Brega – Production.

Saatchi&Saatchi Bucharest is part of Centrade Group, that offers complete specialized services through its departments and companies. Among the most important clients of Saatchi & Saatchi there are Toyota Romania, P&G (Ariel, Head&Shoulders, Pampers, Olay), Raiffeisen Bank, Intersnack (ChioChips, Fiesta), PSI (Love Plus), United Way Romania and Special Olympics Romania.