Romanian Bancpost commissioned Lowe&Partners to handle its creative account
Romanian agency Lowe&Partners will handle the creative duties for all Bancpost’s retail and corporate products and will insure for the banking institution strategic consultancy services, ATL, BTL and digital communication services.
Lowe&Partners was selected as Bancpost’s creative agency following a pitch.
We wanted a partner that would understand very well both out business and also the challenges the banking industry is facing in this period. The competition was very intense. Lowe&Partners convinced us through both creativity and realism. We are extremely happy to implement agency’s proposals exactly the way they were presented to us during the pitch
Kyriakos Xydis
Executive VP retail distribution Bancpost
One of partnership’s objectives is to develop a relevant communication and differentiation strategy for bank’s products. This strategy has the role to confirm once more Bancpost’s preoccupation to recognize its clients’ individuality and to develop integrated products, to match the challenges the clients are facing during this period.
People are less receptive to banking products in nowadays economic conditions, that is why the communication strategy is very important. We aimed to go beyond traditional banking communication clichees and we wanted to transmit as direct as possible Bancopost’s products benefits. Our approach started from the insight that each person is unique in his way and must be treated accordingly and this is the message we will send during the 1st campaign developed together
Mihai Fetcu
Creative Director Lowe&Partners
Lowe team that developed the pitch-winning communication strategy was coordinated by Oana Cociasu and included Razvan Dumitrescu –Strategy Director, Mihai Fetcu – Creative Director, Marina Cordun -Copywriter, Claudia Pascu – Art Director, Ana Smultea – Senior Account Manager and Elena Cernatescu – e-thinker.
Lowe & Partners is a Romanian agency that won multiple awards over the time, in festivals like Epica, Clio, New York Festivals, Cresta, Golden Hammer and Romanian festivals such as Effie, Ad’Or and AdPrint.
Active in Romania for 19 years, Lowe has in portfolio clients such as Bancpost, Bergenbier S.A., Ferrero, Unilever (Domestos, Cif, Rexona, Rama, Clear, Signal, Delikat), Johnson & Johnson or Romanian Red Cross.
Lowe&Partners is member in the group of companies that also include Initiative, Brand Connection, GolinHarris Bucharest, HyperActive, Mobile Works and Medic One.