Zenith Romania launches its international positioning on the local market

Branding, Business, Media

ZenithOptimedia Group, fast growing international media network that includes also Zenith Romania, underwent a global branding process, relaunching today with a new positioning – “Live ROI”.

Known as “The ROI Agency”, ZenithOptimedia was the 1st media network that used a rigorous and objective approach to make more efficient the marketing spend. In a media environment that’s continuously developing and fragmenting, measuring marketing investments’ performances and rentability are more important than ever.

We were the 1st media agency that put ROI concept in the center of what we are doing, and our pioneer-ship in this area lead us to the success we are enjoying today and was the basis of our development

Steve King

Global Chief Executive Officer ZenithOptimedia Group

The new positioning is supported by a global pallet of last generation tools, processes, programs, initiatives, including Touchpoints ROI Tracker, Pathways and Catalyst, Socialtools, Adforecast.com, Open and  Live Academy.

The new strategical positioning was matched through a branding process that started on April 23rd in all the 250 branches of the network. Zenith Media renames itself, from now on to be called simple: Zenith.

Zenith Romania combines the experience in traditional media with expertise and courage to dare the conventional thinking. Through its specialized services divisions Newcast (2011) and Zed Digital (2008), Zenith offers a large range of innovative communication ways, content and suport, 360 degrees and 365 dats, offline and online.

The new Zenith branding keeps as a subtext “The ROI Agency”, the blue color and the ascendant symbol. The logos of the other divisions of the group – Zed Digital, Newcast, Zenith Retail, FMCG – are using Zenith logo, differentiating through other colors and symbols

We embraced with enthusiasm and cultivated with passion the positioning of The ROI Agency. It motivated all of us, the members of Zenith team, to become better, the best. In a volatile market, Zenith represents certitude and performance. With a clear vision and credo, with solid business principles, with powerful values. Dynamic, on the move. Live. Extremely well equipped for the next step, for tomorrow. And here is how Live ROI comes so natural for us

Maria Tudor

Executive Director Zenith Romania


Zenith Romania, part of the international network ZenithOptimedia (owned by Publicis Group) is one of the most powerful communication agencies in Romania. It offers hugh quality and excellency services in areas such as communications planning, media planning and buying, market, competition and consumer analysis.

In Romania, Zenith has in portfolio clients such as BRD-GSG, Carrefour, Chipita, Ficosota, ING Group, L’Oréal, Nestlé, Puma or Reckitt Benckiser.