For the 1st time in Romania, IAB Romania organizes the prestigious Mixx Awards competition, that will unveil its winners on May 17th, during a gala that will take place in Bucharest, at The Silver Church.
The IAB Mixx Awards are an international IAB competition that honor the creativity, talent and strategy, thus pushing interactive advertising further and further. Focused on creativity and impact, the Mixx Awards evaluate all key facets of online marketing, including strategy, creative development and execution, media placement and integration, effectiveness and ROI. Mixx Awards are organized in several countries around the world, like US, Belgium, Turkey, Poland, but also on European level.
The Romanian competition categories are:
- Brand Awareness and Positioning
- Direct Response & Lead Generation
- Best Brand/Product Launch
- Experimental and Innovative campaign
- Cross-Media Integration
- Branded Content & blogging Campaigns
- Mobile App
- Rich Media Display
- Best Social Media Apps
- Best Digital Mixx Campaign
The most complex digital campaign (the best use of all online tools available: display, direct, social media, mobile) that had the best results compared with objectives. They will be nominee as best 3 campaigns of the year 2012.
More details about the competition and how to enter are available in a special section on RoNewMedia 6.0 website.