Mercedes-Benz Romania, importer of Mercedes-Benz, smart and Mitsubishi Fuso brands on Romanian market, appointed GolinHarris Bucharest to handle its communication account, following a pitch organized at the beginning of the year.
Perfection, fascination and responsibility are the values that define Mercedes-Benz and that we are also looking for in our partners. GolinHarris team convinced us not only they understand this vision, but also that it applies it in all it does. We appreciated the originality and creativity of proposed solutions, their relevance and agency’s experience
Corporate Communications Mercedes–Benz Romania
GolinHarris will handle the development and implementation for the corporate communication and brand strategies for the 4 divisions of the company and will also manage their presence in social media.
Mercedes-Benz is (…) a symbol of excellence and, not the least, an emotion. This is where we start in developing our proposals. We strongly believe that a love brand means an experience from all points of view, inclusively in the way it communicates. Our strategy was to transpose brand’s values in relevant experiences
Creative Director GolinHarris
Mercedes -Benz Romania is a Daimler fully owned company and insures the import for Mercedes-Benz, smart and Mitsubishi Fuso on local market.