Publicis Groupe announced the operational alignment of two of its agencies in France, Saatchi & Saatchi and Duke, that will be present on the market as a new entity, to be known as saatchi&saatchi duke and will offer shared and complementary services to advertisers, combining the best of both worlds.
The initiative links Duke, a pioneer in digital communication, with Saatchi & Saatchi, known for its creativity and strategic ideas. saatchi&saatchi duke will provide advertisers with a fluid, integrated response to the issues of consistency and effectiveness that brands face in today’s context of audience fragmentation and new consumer demands.
The new agency will be managed jointly by Elie Ohayon, Chairman, and Stephane Guerry, General Manager. The 105 employees of the two agencies will work together at the Saatchi & Saatchi site in Saint-Denis, a suburb of Paris.
Publicis Groupe is the third largest communications group in the world, offering the full range of services and skills: digital and traditional advertising, public affairs and events, media buying and specialized communication. Its major networks are Leo Burnett, MSLGroup, PHCG (Publicis Healthcare Communications Group), Publicis Worldwide, Rosetta and Saatchi & Saatchi. VivaKi, the Groupe’s media and digital accelerator, includes Digitas, Razorfish, Starcom MediaVest Group and ZenithOptimedia. Present in 104 countries, the Groupe employs 54,000 professionals.