Cannes Lions Romania and IAA Romania announce RUN Project – Romanian industry portfolio at Cannes Lions 2012

Advertising, Cannes Lions

Cannes Lions Romania and IAA Romania announced the 2nd edition of RUN Project – Romanian Agencies for Cannes. The event, that will take place on June 11th at IAA House, has a  special guest – Dinu Panescu, the Romanian juror at Cannes Lions 2012. Dinu Panescu is Group Creative Director McCann Romania and is part of the team that won 9 awards at Cannes Lions 2011, with Rom campaign.

As IAA.ro writes, at the event there will be projected and analyzed all the works entered by Romanian agencies and clients at different sections of the festival (Branded Content, Creative Effectiveness Lions, Cyber Lions, Direct Lions, Promo & Activation, Titanium and Integrated, Media Lions, PR Lions, Press Lions and Radio Lions).

I hope that, at Monday meeting, there will be as many people as possible from online, PR, BTL, but also strategy, because I’m convinced that our real chance in Cannes comes from these disciplines and from the way we manage to integrate them

Dinu Panescu

Group Creative Director McCann Erickson Romania

IAA encourages and supports excellence in communication. Cannes Lions awards it. To increase the creative standards in Romania, such sharing experiences are a catalyst for creative experiences. I hope the way large opened last year by Mccann Romania will be followed this year by many Romanian agencies. On the evening of June 11th, we will have a first image of what we can expect from Romania in Cannes

Felix Tataru

Global VP IAA

In 7 years, I realized a lot: reset in the way of thinking and industry’s list of priorities. Openness for the global competition. Promoting Romanian jurors in Cannes, for the 1st time in 54 years. A school with international awards and hundreds of illuminated graduates, that make the difference both nationally and beyond borders. Remarkable projects, isn’t it? But the most important thing remains, by far, the fact that we managed to dissolve the small groups mentality and to build, together with special people, an authentic community that we celebrate annually at Run project

Teo Migdalovici

Cannes Lions embassadeur in Romania

Run Project is an event that reunites Romanian marcom representatives and has as objective to generate constructive dialogue around the “portfolio” Romanian is participating annually in Cannes Lions competition, the most important contest of international advertising industry.

Cannes Lions Festival of Creativity is the most important annual event dedicated to creative thinking and reunites annually over 10.000 delegates from clients, agencies, production houses and communication academical circles. Cannes Lions reached to its 59th edition this year and will take place in Cannes on June 17th-23rd

IAA is an unique strategic partnership that protects the common interests of all disciplines in the entire marketing communication spectrum, from clients and advertising agencies to mass-media. IAA has over chapters in 96 countries and, in Romania, it reunites over 170 companies.

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