Publicis won the pitch for the global launch of Bitdefender Antivirus 2013

Publicis Bucharest was chosen as brand agency for Bitdefender, following a pitch organized in the start of the year, in which were involved another 4 known Romanian agencies.

The pitch focused on developing a strategy and communication concept for the launch of Bitdefender 2013 range of products. The campaign will run globally, in over 100 countries where the company is present, with focus on US, France, Germany and UK.

Publicis Bucharest uses with trust Bitdefender products, so we are very happy that Bitdefender became, at its turn, our client. For us, it’s a huge responsibility considering the campaign runs globally, with exposure to billions of potential clients, and the fact that, for us, Bitdefender represents one of the best Romanian ambassadors in the world. Prepare yourselves for a really global campaign, relevant from New York to Tokyo

Catalin Albu

Client Service Director Publicis Bucharest

Together with Publicis Bucharest, we are preparing a campaign that will change conversation in data security products category. A top product deserves a top campaign, and the partnership with Publicis is a guarantee for that

Ciprian Istrate

Consumer Product Marketing and Branding Director Bitdefender

 

Publicis team that won the pitch included Catalin Albu – Client Service Director, Corin Chiriac – Head of Online Strategy, Razvan Capanescu – Chief Creative Officer, Dragos Ometita – Group Creative Director, Andi Daniluc – Copywriter and Luiza Vrinceanu – Account Manager.

Bitdefender team involved in organizing the pitch included Florin Talpes – CEO & Founder Bitdefender, Ciprian Istrate – Director of Consumer Product Marketing and Branding and Bogdan Irina – B2C Director.