Romanian online store made a 1st campaign on

Digital & Media, Social Media

Romanian e-store initiated a campaign to promote its summer 2012 collections of clothes and accessories on, after it saw the success the photo sharing platform has worldwide.

For 2 months, starting June 15th, Pinterest users in Romania can be part in “My Summer Style” campaign, as challenges them to create a summer outfit using products in its online store, with the possibility to win, following a draw, the respective outfit.

Although Pinterest is still far from being a phenomena on the local market, we chose to test this new platform and, why not, to encourage as many people as possible to use it. Not the last, we aim to generate interactivity around our online store and to see which are consumers’ preferences

Adelina Oprea

Marketing Manager

To be part of the campaign, users must have an active account on and follow a few simple steps: follow on Pinterest, to create a “My Summer Style” board, to pin as many products they want in order to create a summer outfit, to add for each product the #mysummerstyle hashtag. After creating the outfit, users must send a link towards the board to Between June 15 – August 15, 4 of the participants to “My Summer Style” will receive, following a draw, a RON 500 voucher to use shop on

The campaign was developed by The Connector & Partners, following the initiative of 5 bloggers active on Alexandru Negrea, Andreea Retea, Sabina Cornovac, Mihai Dragomirescu and Cristian Manafu.

The interest for Pinterest in Romania increased pretty fast. In January, the platform was visited by 20,000 Romanians. Three months later, there were already 100,000 Romanians. The leap is big, although the numbers cannot be compared with the adoption of social platforms that already have a tradition. wanted to experiment and this is something very important for an online company that gives attention to new trends

Cristian Manafu

Senior Consultant The Connector & Partners

More details on the campaign and its rules are available on’s Facebook page. is one of the most dynamic online stores in Romania. Among the brands sold on the e-store there are names such as Puma, Lotto, Le Coq Sportif, Rider, Ipanema, Gisele Bundchen and Grendha.