Mercury360 handles CRM campaigns for Provident Financial Romania


Mercury360 was selected to plan and implement the promotional campaigns and CRM activations for Provident Financial Romania, following a pitch organized in March-April in which were involved 6 agencies.

The services provided by Mercury360 include BTL, direct mailing, promotions and loyalisation programs for Provident clients and agents.

Mercury 360 came up with a different approach and a strategy adapted to the newest trends, that answer our desire to be as close as possible to the clients. Mercury360 team understood very well what Provident means and the privileged relationship we have with each of the clients through our agents and came up with a creative proposal that we count on to be successful. Moreover, Mercury team’s experience in BTL, CRM and direct mailing was also a plus in choosing them as our partners

Lorand Papp

Marketing Director Provident Financial Romania

We are happy to consolidate our expertise in a domain as challenging as the financial one is. We believe one of the main strong points of Mercury360 are the deep understanding and the fast capacity to adapt to our clients business needs. And this we already demonstrated by developing a promotional campaign targeting clients, agencies and sales force. The relation Provident has with its consumers and the customized manner it handles it represent an important direction, a challenge and, in the same time, a motivational element for Mercury360

Monica Tanasoiu

Client Service Director Mercury360

Provident is the only financial institution in Romania that offers the optional service to manage the credit at client’s residence and its clients can receive the credits they request at home, in 48 hours. Also, a Provident agent will visit them every time when it comes of cashing the rates to return the loan. Provident Romania is part of the British group International Personal Finance, founded in 2007. The group has over 2.4M clients and, besides Romania, it has activities in Poland, Czech Republic, Hungary, Slovakia and Mexico.

Mercury360 is one of the biggest Romanian agencies that offer integrated marketing and communication consultancy services. Founded in 1993 and rebranded in 2007, the agency has solid experience in running specialized and integrated communication projects. During its 19 years of activity, Mercury360 developed continuously and reached, in 2012, to 110 employees and an increasing portfolio of services.

Mercury360 has in portfolio clients such as URSUS Breweries, Provident Financial Romania, Nestle, Nestle Professional, Western Union, Ferrero Romania, Dr. Oetker, Albalact