Logitrade launches the new Laurabaldini.ro, incorporating the new brand signature
The new www.laurabaldini.ro website, launched by Logitrade, offers complete info on products available in Romania and has a new interactive interface, that proposes a new and special experience to women consumers.
Like women that are close to us every day, Laura Baldini changed during last 6 years. The new logo and website reflect its actual personality, that goes in the same direction with Romanian women style. Laura Baldini stayed elegant, preoccupied by beauty, attractive and with a trustful attitude in herself, being in the same time chic, in trends, daring and passioned by colors
Adela Costinas
Marketing Manager Logitrade
The new brand signature presented via www.laurabaldini.ro included a restyling of the previous logo so it will be in line with the Laura Baldini women of today: elegant, sure of herself and, in the same time, chic.
The website is coming with a new structure, offering the possibility of creating a personal account by connecting directly with the Facebook account, a dedicated section for the promotions and innovative interactive elements for a specialized website (360 degrees option to view images with representative characters for each range of products).
Relaunching the website also meant diminishing the areas for products’ presentation and integration in the same spaces of interactive design elements that offer info and entertainment in the same time: the Laura Baldini magic world. We chose to illustrate each range of products with an attitude and a feminine character surprised in different contexts, relecting the personality of products and of the consumers. Each attitude can be seen in a 360 degree way and hundreds of photos were processed to obtain this interactive effect
Adela Costinas
Each of the 5 product lines of Laura Baldini is represented by a representative feminine figure.
The team involved in this project from Logitrade included Adela Costinas – Marketing Manager and Ioana Zima – Marketing specialist.
