New Beck’s Green Lemon design, communicated trough an AR app created by Mobile Works

Digital & Media, Mobile

Mobile Works made an AR app, part of the campaign to promote new Beck’s Green Lemon design. This is for the 1st time in Romania when a brand uses AR to communicate the change of product design and the 1st app of this kind made for  Beck’s Romania.

Mobile Works’ app, available for free in App Store and Google Play, offers users a fresh experience by a simple positioning of the device towards Beck’s Green Lemon packaging and scanning the label.

The campaign takes place in July-August 2012 and the AR app was promoted mainly on Back’s Facebook page, but also through mobi banners and on mobi-sites, but also through QR codes