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Publicis Groupe bought Practia

MGID is revolutionizing image creation for advertisers by integrating generative artificial intelligence

As many houses, as many types of happiness: DDB Romania and Leroy Merlin launched the latest campaign

dentsu Romania announces new management appointments

Publicis Conseil strengthens its creative team

Lego plays well as it maintains title as Denmark’s most valuable brand for 8th consecutive year

Tag: AR

Snap Inc., Alter Agents and Publicis Media – new data on AR in consumer shopping

Snap, Inc., Publicis Media and Alter Agents today released the findings of new research into the influence of augmented reality (AR) on the way people shop and engage with brands. […]

May 27, 2021May 27, 2021 Newsroom Consumption Habits, Creativity, Marketing, Studies

One Night Gallery transforms the city center into a new media art street exhibition

On June 20 and 21, the 14th edition of One Night Gallery will remodel the city’s center into an artistic tour, formed of 13 places that will become exhibition spaces. […]

June 12, 2020 Romanita Oprea Business

Samsung launches the first AR poetry book for kids – „Selfie with the elfins” in Romania

The augmented reality and the new technologies are more and more present in the editorial world,multiplying the ways in which one can read and understand a text, through which one […]

September 25, 2019 Romanita Oprea Digital & Media, Education, Innovation

Orange, Google and Wildbytes create epic AR half-time show for Real Madrid vs Celta de Vigo

On Saturday 17th August, mobile network operator Orange, Google, and experiential innovation agency Wildbytes treated soccer fans to an epic spectacle. Marking the first augmented reality synchronised show in Spain, […]

August 22, 2019August 26, 2019 Cristina Blanaru Creativity, Digital & Media

Globalworth District | Music Edition to take place April 17th

Globalworth and One Night Gallery bring together music, visual arts and technology at the next edition of Globalworth District, the first art&tech “quarter” in Romania. The event Globalworth District | […]

April 15, 2019 Romanita Oprea Business, Digital & Media, Events

18th Internetics will host a VR, AR and interactive installations exhibition

Alongside its 18th edition, Internetics – project initiated by The Institute and presented by UniCredit Bank – aims to celebrate the digital industry through a virtual reality (VR), augmented reality […]

November 1, 2018October 22, 2019 Romanita Oprea Digital & Media, Festivals & Awards

One Night Gallery Kitră takes place September 26th

One Night Gallery presents this month the urban artist Kitră through a street surrealist exhibition hosted by Globalworth Art & Tech District. The artist’s distinct lines and forms will interact […]

September 25, 2018 Romanita Oprea All News, Digital & Media, Innovation

Globalworth hosts the first augmented art gallery with video mapping animation in Romania

Globalworth Tower transforms itself for 3 weeks (July 31st – August 24th) in the first augmented art gallery with video mapping animation in Romania, event that is part of Art […]

July 26, 2018July 26, 2018 Romanita Oprea Innovation

AR creator Plattar launched in Australia

Plattar, the world’s simplest Augmented Reality (AR) creator, launched in Australia. The Plattar app builder and content management system provides users the ability to add digital layers of their own […]

June 21, 2017June 25, 2017 Newsroom Business, Digital & Media

Romanian Grapefruit starts 2016 with a new General Manager and a business reorientation

Romanian Grapefruit, digital user experience agency, started 2016 with 2 important changes: the appointment of a new General Manager – Georgiana Dragomir – and a reorientation of business exclusively towards […]

February 2, 2016 Cristina Blanaru Business, Digital & Media, Mobile

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