ThinkDigital Romania launched, on Thursday, a 1st version of website for ICEEfest.com – Interactive Central & Eastern Europe Festival – and also a movie about 2012 edition. This are joined by a new Facebook page. Previously, between 2008-2012, the event was organized under RoNewMedia brand.
None of the brand’s components of the brand we conceived 5 years ago is available today: not “.ro” or “new” or “media”. We’re not speaking only about Romania anymore, but about a global and regional industry, “new media” isn’t “new” at all at all, and internet isn’t just media, but a space where content area is just a part
Founder RoNewMedia and Managing Partner Thinkdigital Romania
In the same time with the launch of the new website, there was also launched the “ICEEfest – Behind The Scenes” movie, an atmosphere material that presents a few moments from the 1st edition of the rebranded festival, in 20 amusing moments that have as stars a few key players of the regional industry.
The new website, accesible at www.iceefest.com, will include all the info and novelties related to the event. For the moment, on the website there is only the documentary movie and the basic links and, in partnership with ZFcorporate.ro platform, all the presentations from 2012 edition.
The Facebook page dedicated to the festival will be an important channel to disseminate info on festival’s development, of which’s next edition is scheduled for May 2013.