ADfel 2012 starts on Monday


The 7th edition of branded entertainment event ADfel, organized by IQads, starts on August 13th and will take place at Bucharest club Fabrica.

For a week, the participants will interact with brands in an innovative and relaxed manner, with a range of activities that will include improvisations, acting in 60 seconds movies or multiplayer games combined with interactive mapping on Fabrica’s walls and other different activations. ADfel is an open event, so the participation is free.

ADfel will host over 40 non-conventional activation from 30 commercial brands, NGOs, non-profit organizations and cultural institutes. The event starts with ADfel Cultural Days, to last 3 days and where are invited 19 brands: Atelierul de Panza, BeWhere, Biciclop, Bicicletele Pegas, Carturesti, Greenpeace, Incubator107, IQads Kadett, Mai Mult Verde, Dr.Like, Mixtopia, PRIME Romania, Revista de Povestiri, Scoala ADC, Scrie despre Tine, VIP Romania, together with Agrafa, ARWorks and Zumzi.

The 11 commercial brands that will be present during the entire ADfel period or for different periods of time are Orange, Samsung, Desperados, Praktiker, Ciuc Premium, Axe, Havana, Jameson, Intersport, Tomi and Absolut.

ADfel will also host a print exhibition supported by Agrafa where the most internationally awarded campaigns can be seen by the participants to the event.

Last week, IQAds launched ADfel supplement, distributed together with 24FUN. Under the tag line “Romania loves unconventional”, the supplement includes opinions from creatives working in theater, design, stand-up comedy or advertising in which they present their favorite example of how Romanians are creatively different from other nations.

ADfel will start, every evening, at 6PM, with details about each evening’s program to be presented on and on IQAds Facebook page.

ADfel 2012 is supported by Realitatea TV, Animal Planet, Discovery Channel, TLC, Mixtopia, Decat o Revista, Mvcom, Cocor Media Channel, Metropotam,,, BestJobs, Betacons | Euromedia, Bursa de Reclame, Feeder, Agrafa,, Q2M and Funky Donkey. The event is possible with support from 24FUN and Radio Guerrilla.