Colgate-Palmolive launched a new range of Palmolive Natural shower gels, in a new presentation – with new packaging and different shape, original graphics and a new formula – and started, in the same time, the promotional campaign Palmolive – In harmony with the nature.
The new campaign started on August 16th and is communicated in store, on TV and on digital, with the in store component up and running between August 16th – September 2nd. During the promotion, consumers are invited to buy their favorite Palmolive product and enter, through SMS, in a race to win surprise prizes.
Details of the promotion are available in partner stores and on Facebook, while the products entering the promotion are shower gels, bath foams, liquid & solid soaps, cremes and shaving cremes.
On digital, for a month, consumers can access an online platform and post one of the most beautiful pictures they have while being in the middle of nature. The winners of this contest will win attractive prizes.
Colgate-Palmolive is worldwide and local leader in oral hygiene and number 1 on Romanian market in segments such as soap, solid deodorants for women and men and dishwashers.
Colgate-Palmolive Romania is present on Romanian market since 1992 and has a portfolio that includes local and international brands such as Colgate, Lady Speed Stick, Mennen Speed Stick, Palmolive, Axion, Ajax, Protex, Super Cristal, Norvea and D’Amaris.